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I'M

Nicole D. Smith.

DIGITAL STRATEGIST & EDITOR

N

Hello there. I'll keep it short and simple. I'm Nicole D. Smith, the editorial audience director at Harvard Business Review. As a digital native, I came to interrupt and disrupt. Most recently, I was an editor at the Atlanta Journal-Constitution and joined the newspaper in February 2016. Prior to the AJC, I worked at CNN, Time Inc., and Bounce TV as a social media strategist. I hold a Master of Arts in Education and Human Development, in Organizational Leadership and Learning from The George Washington University. (Raise High!) I also graduated from the University of Georgia with a Bachelor of Arts in Journalism (Go Dawgs! Sic 'em!)  And in case you're wondering, I'm originally from Elyria, Ohio, outside of Cleveland. (Forever a Guardians fan.)

01 PROFESSIONAL

MY KNOWLEDGE AND SKILL SET

WORDPRESS

95%

ARC PUBLISHING

75%

CHARTBEAT

85%

SOCIAL 

93%

CREATIVE  WRITING

85%

EDITING

90%

OPTIMIZATION

95%

PROFESSIONAL 

02 Speaking engagements

03 Experience

2016-2021

Atlanta Journal-Constitution

Senior Editor

• Team lead and planned strategy and execution for digital content, ensuring all audiences are well-served; beats include breaking news entertainment, media, celebrity, faith, travel, local events, food, decor, human interest, and more; respected journalism leader with an emphasis on digital content and social storytelling platforms

•Coached and performance-managed a multi-disciplined 14-member team.

2014-2016

Bounce TV

Manager, Digital Content & Social Media
• Created integrated, omni-channel editorial calendars to improve user engagement, audience retention, and audience conversion.
• Wrote and curated original news stories, call to actions, and viral editorial to increase brand awareness and foster engagement (graphics, photos, videos, GIFs, hashtags, and Facebook events).

2007-2009

Atlanta Woman Magazine

Associate Editor

• Edited copy for B-to-B print magazine and operated as project manager for multiple editorial projects.
• Wrote original online content, planned and distributed email marketing campaigns, and executed social media strategies, and produced online videos.
 

2021-Present

Harvard Business Review

Editorial Audience Director

• Develop, oversee, and track a unified editorial strategy for growing and engaging audiences across platforms.

• Analyze traffic, follower, and subscriber data to develop a deep understanding of how the HBR audience reaches the brand and who they are, from search to social to email. 

2015-2016

Time Inc.

Social Media Editor
• Posted content, evaluate content performance, and make strategic recommendations for ESSENCE magazine.
• Wrote and curated original news stories, call to actions, and viral editorial to increase brand awareness and foster engagement.
• Tracked analytics and compile data into actionable insights that inform and optimize the content strategy.

2009-2013

Cotton Candy Magzine

Digital Managing Editor/Founder

• Published original content daily on social media sites, including Twitter, Facebook, Pinterest, Tumblr, and Google+.
• Generated and managed online marketing and content plans; featured on ClickZ.com and national MailChimp ad campaign.
• Tracked, analyzed and reviewed metrics in Google Analytics, AWStats, Webalizer, plus adhered to SEO strategies.

2003-2007

CNN

Video Journalist

• Wrote and produced features that have aired on primetime shows: “Prime News with Erica Hill” and “Showbiz Tonight.”
• Curated and culled user-generated content (UGC) for CNN.com, CNN iReport, and CNN.

CONTACT

I want to hear from you. Hit me up anytime. Really, anytime.


nicoledsmith142@gmail.com

Twitter: @writingtwin

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